Monday 23 November 2015

Avon's Glimmerstick Eyeliner Reformulation review

You know the saying: “If it ain’t broke, don’t fix it”. Sometimes though, people decide to fix it anyway. Now and again this doesn’t turn out for the better, so when it comes to a product that you love, it can make you a little uneasy. Is it going to be worse? Will I no longer love it as much as I do now? It’s totally understandable. That’s why I wanted to get my hands on a this particular reformulation of a popular product.

Avon Glimmerstick Eyeliner in Saturn Grey and Khaki

Glimmerstick Eyeliners are one of Avon’s top selling products. They come in an entire range of shades (including limited edition collections), don't need sharpeners and are waterproof. From Campaign 3 in the UK, Avon will be selling their new, reformulated version of the Glimmerstick Eyeliner. It promises longer wear, a higher level of pigmentation, a creamier base making for smoother application and greater definition. Just like the old Glimmersticks, they are also waterproof.

I got myself two of the new shades, Khaki and Saturn Grey, to provide some opinions on the new formula.


The packaging is noticeably different to the old one. The black box is still the same and the sleek, black pencil/pen type packaging is the same, but the text is very different. Gone is the small, lowercase, rounded font that appears on most Avon packaging. These boxes and pencils have large, uppercase and bolder fonts. It's definitely more eye-catching than before.


The first thing that I noticed is that it is definitely easier to apply. The extra creaminess prevents the tugging that can sometimes occur with the original Glimmersticks, making for a far smoother application.

The pigmentation is also noticeably more intense, meaning that you can get a more opaque finish in less time. For a bolder look you may still need to go over your line a couple of times. See below for an example:

Avon Glimmerstick Eyeliner in Saturn Grey and Khaki swatches
Avon's Glimmerstick Eyeliners in Saturn Grey and Khaki - without flash

Avon Glimmerstick Eyeliner in Saturn Grey and Khaki swatches
Avon's Glimmerstick Eyeliners in Saturn Grey and Khaki - with flash

The lines on the left side of each shade are just one swipe with the pencil, whereas the ones on the right are multiple swipes.

The longevity is also improved which is fantastic. The lasting power of the original formula could sometimes be worn pretty thin by the end of the day, but the new formula is definitely harder-wearing. It still doesn’t stand up to the sticking power of some other eyeliners (like one of my personal favourites, Urban Decay’s 24/7 Glide On Pencil), but it is great for the price that you are paying for it. You can make it to the end of the day with only minimal fading.

Avon Glimmerstick Eyeliner in Saturn Grey and Khaki

The waterproof element is pretty great. When on the back of the hand for the photos above, I wet my finger and rubbed it and it didn't budge at all. It took a fair amount of effort to remove with just water alone. With makeup remover though, it comes off quickly and easy.

Overall, I’m pretty relieved with the reformulation of Avon’s Glimmerstick Eyeliners. They have certainly improved, so this is a case of things working out well rather than it all going pear-shaped. Glimmerstick fans can be assured that their fave eyeliner is now slicker and of better quality, meaning that you will be getting more for your money than before.

The new Glimmerstick's will be available from Avon's Campaign 3 in the UK.
I will update when they are available to buy online.

What are your thoughts on the new Avon Glimmersticks? Do you love or loathe the originals?
Let me know in the comments below!

Zoe. @Beautifinous

1 comment:

  1. The eyeliner looks great!
    Jabeen x