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Roots & Rituals are a new hair care brand based in the UK. Focused on natural products inspired by the traditional ritual of hair oiling, they provide products free from SLS, silicones, mineral oils, parabens and artificial fragrance that repair and hydrate the hair.
The Deep Conditioning Hair Oil and Conditioner are two of the products available (and the ones that I will be reviewing today) with the Shampoo being the third product in the range (which is set to be released on Tuesday January 13th 2015).
The Deep Conditioning Hair Oil contains "pure and carefully selected ancient hair oils to create a truly effective ritual for both hair and scalp” [source]. These include coconut oil, avocado oil and olive oil for moisture; almond, amla and sesame for nourishment and hydration and hibiscus, basil and argan to repair.
The Conditioner follows suit, including the same oils as the hair oil in a cream base.
I was recently contacted by Karishma from Roots & Rituals about testing out a couple of samples. Being really impressed by the ideals and ethics behind the company I was really excited to give them a try.
Karishma, founder of Roots & Rituals, is a Biochemist by profession and worked in the pharmaceutical industry for over 8 years. Constantly bombarded with the side effects people experienced when using harsh chemicals she decided that it was time to step away from artificial and synthetic ingredients and try to move towards more natural & botanical ingredients, giving consumers the opportunity to experience the beneficial effects of more natural formulations.
Karishma, founder of Roots & Rituals, is a Biochemist by profession and worked in the pharmaceutical industry for over 8 years. Constantly bombarded with the side effects people experienced when using harsh chemicals she decided that it was time to step away from artificial and synthetic ingredients and try to move towards more natural & botanical ingredients, giving consumers the opportunity to experience the beneficial effects of more natural formulations.
In her own words, Karishma has described on the Roots & Rituals website the inspiration and objective behind the brand:
"Tired of coming across haircare products loaded with silicones, mineral oil, SLS, parabens and artificial fragrance I decided to create my own haircare range. I stopped looking at the packaging or the front label - instead I just focused on the ingredients which appeared in tiny print. After reading possibly 500 ingredient lists, it was apparent that most haircare products had very similar compositions with hardly any natural ingredients - the main difference being either the front label or some clever marketing techniques. We expose our hair not only to harmful chemicals but also straighten, curl, colour and bleach our hair much more frequently. The ultimate objective is to give our crowning glory a break by providing deep nourishment to hair and scalp using effective natural ingredients - haircare as nature intended. "
